You can actually do this within Windows, just takes a small amount of work on your part. Make a shortcut of the EXE file you want to run. For instance, if you wanted to quick access photoshop, navigate to your photoshop folder, right click the .exe, and click "make shortcut". What you can do from there is paste it into your system32 folder. It'd be a good idea from there to rename it to something easy like "photoshop" rather than "shortcut to photoshop".
Once you've done this you can hit windows key + r, and type in photoshop and voila, there you go.
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If you're flammable and have legs, you are never blocking a fire exit. - Mitch Hedberg
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