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I think that this is absolutely genius marketing!
When I first saw it I though:
a)If it's an april fools joke, its a pretty lame one! I even read the gmail.com site, and found nothing at all amusing about it.
or
b)If it is real, then that's pretty amazing, but why april 1st? Surely if they we going to do something this groundbreaking, they wouldn't have done it on the day that's in it?
So, they make you wonder if it's all too good to be true....and then they tell that it is true!
Genius!
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