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I actually did a subject at University as part of my Political Science minor called "Sex Drugs and Rock n Roll" (no kidding!)
It studied the impact on modern western society of some of the most influential phenomena in pop culture since the 1950s - the two most notable phenomena (because that's what they were - phenomena - not "bands"):
1. The Beatles
2. The Rolling Stones.
The Stones went further than the Beatles in pushing the boundaries of what was morally acceptable in western society, and paved the way for bands like LZ, Metallica, Nirvana, etc.
The Beatles were the greatest because they appealled to the masses - the Stones changed what was acceptable to be played to the masses.
Also, I'm surprised more people have not mentioned Queen, AC/DC, U2 or INXS - these bands have had some of the greatest live shows ever seen (whoops I forgot...they aren't American!)
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AND WHERE..........
...is the Batman?
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