Ok, so here's the solution.
According to Tim who does level three tech support at ATI, Pivot Pro (the program) is actually an implamentation of ATI's drivers. Since ATI chooses to sell this drivers as a popular program, they do not provide them to end users anymore.
however, OEM makers can still obtain and use the Catalyst drivers that do have rotation enabled by paying a set fee to ATI for the enhanced drivers.
Thus, the drivers for your card Provided to you if you bought a computer from a maker such as dell or compaq will have this feature whereas if you buy a Radeon(any model) off the shelf or from someone like Newegg, the drivers CD you get in the package willl not allow rotation. Period on that. Calling ATI will not help, and you will simply be told to purchase Pivot Pro regardless of what you spent on that 9800.
Logicly, any drivers downloaded from the ATI site won't have the pivot feature, so hold on to any drivers you computer maker gave you if you value rotation as a feature.
So how do you get rotation without shelling out $80.00?
Install
Rage3D and enable the feature in the rage3d options. You can then unistall the Rage3D tweaks package if you like and the feature will remain enabled since Rage3D changed the registry entries for the ATI drivers to allow rotation options.
I personally un-installed Rage3D afterwords since I dislike programs that affect crucial setting like GPU clock sitting in resident memory, but your mileage may vary.
Hope this helps some and lets us all get more value from our ATI cards