There was an interesting article on Alternet a few days back that described how the women of the Bush administration put a face on the compassionate issues while the other hand does whatever.
That is, Laura speaks about reading, education, and the importance of teaching while the "No Child Left Behind" goes unfunded. I have no idea how she feels about this stuff, she likely really does think it's important and may even think poor children and/or their parents are just too lazy to care. In any case, this might give you some insight as to why the emphasis is on her support for George. Also, Christian Right denominations don't, generally, appreciate women as the first figure. An ideal woman, to the conservative branches of Lutherans and Baptists, and etc., is one who supports her husband, not one who speaks out or "wears the pants" in the family.
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