Ok, I'll start the discussion:
1. Spin: Theresa Heinz Kerry is shown to be a woman who is intelligent enough to speak 5 languages, compassionate enough to perform all sorts of humanitarian work, and effective enough to win all sorts of awards for her work. Laura Bush is also shown to be a compassionate woman. Although her accomplishments are not as great as Theresa, they show her to be a woman who is passionate about her subject (literacy).
2. Connection to husband: Theresa's connection with her husband is shown to be based at least in part on ideological basis, as they both met at an Earth Day rally. No other connection is mentioned. In contrast, Laura's accomplishments are often described as being a subsidiary role in George W Bush's accomplishments--speaking out against the Taliban's repression of women after September 11th, getting the 1st lady of Russia to attend her National Book Festival. I think the idea is to promote the sense that Laura is someone who "stands by her man."
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