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I don't think so. They are trying to capitalize on his show without him getting any of the profits. He is just trying to make sure that he controls the merchandising of the show that he is executive producer of.
Translation:
Bloomingdales: Oooh there's a new catch phrase out, lets make some money off of it.
Trump: You're fired
sorry, couldn't help myself.
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I reject your reality, and substitute my own
-- Adam Savage
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