Link
Quote:
From Gamespot
Ubisoft announces that in addition to weapons, Sam Fisher's Pandora Tomorrow arsenal will include two Sony Ericsson mobile phones.
Ubisoft has today announced a product promotion deal with Sony Ericsson Mobile Communications that will see Splinter Cell Pandora Tomorrow players taking on terrorists not only with guns but with a P900 smart phone and a T637 camera phone. The latest Sony Ericsson models will be used by central character Sam Fisher not only to communicate with his superiors but also to switch weapons and photograph suspects. Presumably, given the nature of Fisher's occupation, the phones will also have an option to switch the ringtone to silent.
"The innovative technology featured in the P900 and the T637 made these the perfect devices to add to the intense realism in Tom Clancy's Splinter Cell Pandora Tomorrow," said Dewey Walsh, product marketing director for Sony Ericsson North America. "The Sony Ericsson P900 smart phone is the ultimate complement to help Sam Fisher complete his missions. With its combination of PDA, phone, and camera features, it combines the latest and greatest in mobile technology, outfitting our hero with everything needs to combat evil."
"The Tom Clancy Splinter Cell franchise has a strong history of product promotions that have really paid off--with the original game selling more than 5.2 million copies to date," said Jill Steinberg, Ubisoft's director of media and promotions. "More and more brands are beginning to realize that TV viewership is down and that reaching the male 18-to-34 demographic from all fronts can be achieved by teaming up with a video game publisher. We are pleased to have Sony Ericsson join our group of A-list partners for this unique opportunity."
|
Picture this:
Fisher parachutes into the enemy complex usign a top-secretly designed parachute to prevent radar detection. He lands, and it retracts automatically into his backpack. Using a laser cutting tool, he opens a vent and engages a sound dampener to prevent being heard. He spots his objective room, and shoots in two of his leet whistling gas bullets to disable the guards. Slipping into the room, he finds the file he's looking for.
He then takes a photo of it with a freaking camera phone.
My point is that it's not just an idle prop used in the game. It is being integrated as the essential tool for the game - on a much higher level than any James Bond PP has been, and AFAIK more than any other mainstream game.