rsl12 the neutral ad is a ad that shows a product that may or may not be alcohol. a bottle that may look like a wine bottle but has a blank lable. the back ground is just a blank white back ground. it neither promotes or denounces alcohol.
Cynthetiq you are mistaken about psychology not using the scientific method we do. the problem we face is the variables. what is affecting that person at the time when they make this or that decision. what biological and sociological events are influencing this person’s mental state to induce this particular response. There are so many variables to take into account for each individual. The best we can do with the amount of data at this time is make sweeping generalizations and come up with a theory. Since there is no such thing as a fact in the scientific method this is ok. Because someone will take this theory and trash it but in the process they will come up with a better theory and so on and so on. Hey just like physics. How we determine if we our hypothesis is correct or rather fail to reject the null hypothesis is by statistics. In my experiment we used .05 significance or 95% or higher probability that what we tested for is infact not due to chance. before we can even do the experiment it must pass throught a board that looks at the eithcs and possible errors that may be in our experiment for an example masking. then there is the American Psychological Association guild lines we must follow.
as Halx said this is a study. a study of human behavior. each of us are different but we are all humans and react in simuliar ways. thats what we are studing humanity's common reactions to certian stimuli.
kurty[B] the surveys we handed out in a double blind fashion. We printed up all the surveys and then we attached the ads, same ads for each of the 3 ads by the way. On top of the ads we placed a blank piece of paper so that we did not know what the ad was. Then we shuffled them in a random order and handed them out. So each survey had an ad but we didn’t know what the ad was. The participants didn’t know either until they removed the top blank paper. The participants were a collection of random students taking 3 general psy classes that is a prerequisite for all students to graduate called gordon rule here in florida. the only instructes the participants we given was to fill them out and not to discuss the survey until after everyone was finished. My group of 5 people over saw this.
the test retest will be the same questions now with out any ad or paper. so all we are handing out is the survey but not any influncing ads. Cynthetiq this checks out if the ads affected the survey or not beyond probability. ie will the survey respounces all become the same without the ads. if it does or comes real close then we have a valid theory. we can infer a lot with how close each catagory, pro neutral and antil, are to each other.
this experiment does have flaws, again due to lack of time and money. it does not look at cross culture, nor uneducated people, etc.... it is a good indication that we are on the right track now someone else possible me at a latter date will do a deeper study.
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Last edited by 3leggedfrog; 03-12-2004 at 11:18 PM..
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