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Great experiment, Id love to see the same thing done but instead of advertisements, put statistics on alcohol on top - as in how much do you need to drink to be legally drunk, to be considered a binge drinker, and how much to kill yourself.. then skew those numbers. make one version where the numbers are high, one where they are dead on, and the other where they are lower
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"Life is possible only with illusions. And so, the question for the science of mental health must become an absolutely new and revolutionary one, yet one that reflects the essence of the human condition: On what level of illusion does one live?"
-- Ernest Becker, The Denial of Death
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