Tilted Forum Project Discussion Community - View Single Post - talk about following the herd! psy experiment results

3leggedfrog · 03-11-2004, 05:12 PM

Hey I just did a psychological experiment and needed to share the results with you guys. Hey Art television you might be interested in this

My experiment was originally looking for root causes of pluralistic ignorance of alcohol norms on college campus. What that means is an exaggerated artificial alcohol norm on college campus. For an example say you think drinking 10 beers an hour is wrong and your friend thinks the same thing, but the both of you thinks that the other person thinks that is normal as long as you are in college. So you both think drinking 10 beers an hour is wrong but because of your environment, ie college campus, it not only expected its normal. Because both think the other is going to say that 10 beers an hour is ok, as long as you are in college, you both think and say it. Thus an artificial norm is invented.

Ok I had this 4 question survey. One question asked what sex are you? The next do you live on campus. The next two questions asked how many drinks of alcohol does the average college student drink during the weekend, and then weekday. Before you could get to the survey on top of it was an alcohol ad. We had three ads a pro alcohol ad, and anti alcohol ad, and a neutral alcohol ad. So we had three different types of surveys but with the same questions.

Ok the results …………. Both the pro and the anti alcohol ads created an artificially high perception of alcohol consumption on college campus. The neutral ad was really low as to be almost the true alcohol norm.

So even if the ad says “don’t drink” it still influences, at least college students, to drink more alcohol due to the pluralistic ignorance that advertisements create. Because the anti alcohol ad creates a neg view that helps shore up the norm that college students drink more than they really do.

Wow talk about the herd affect!!!! We are going to do a follow up in 2 weeks for a test-retest with out any advertisement what-so-ever and see the long term effects. Cant wait to see.

03-11-2004, 05:12 PM	#1 (permalink)
3leggedfrog Psycho Location: Hiding from the penguins they come to take my sanity away!	talk about following the herd! psy experiment results Hey I just did a psychological experiment and needed to share the results with you guys. Hey Art television you might be interested in this My experiment was originally looking for root causes of pluralistic ignorance of alcohol norms on college campus. What that means is an exaggerated artificial alcohol norm on college campus. For an example say you think drinking 10 beers an hour is wrong and your friend thinks the same thing, but the both of you thinks that the other person thinks that is normal as long as you are in college. So you both think drinking 10 beers an hour is wrong but because of your environment, ie college campus, it not only expected its normal. Because both think the other is going to say that 10 beers an hour is ok, as long as you are in college, you both think and say it. Thus an artificial norm is invented. Ok I had this 4 question survey. One question asked what sex are you? The next do you live on campus. The next two questions asked how many drinks of alcohol does the average college student drink during the weekend, and then weekday. Before you could get to the survey on top of it was an alcohol ad. We had three ads a pro alcohol ad, and anti alcohol ad, and a neutral alcohol ad. So we had three different types of surveys but with the same questions. Ok the results …………. Both the pro and the anti alcohol ads created an artificially high perception of alcohol consumption on college campus. The neutral ad was really low as to be almost the true alcohol norm. So even if the ad says “don’t drink” it still influences, at least college students, to drink more alcohol due to the pluralistic ignorance that advertisements create. Because the anti alcohol ad creates a neg view that helps shore up the norm that college students drink more than they really do. Wow talk about the herd affect!!!! We are going to do a follow up in 2 weeks for a test-retest with out any advertisement what-so-ever and see the long term effects. Cant wait to see. __________________ "enjoy life to the brim but do not spill it" quoted off my tatoo "Iam myself every day."