Cynthetiq

something wrong with the loudspeaker...

okay.

MTV doesn't make videos at all. They make promos, shows, interstitials, cartoons, wraparounds, doughnuts, clothing and accessories, but they do not make videos.

All videos come from the record companies. they arrange with MTV for airplay. if they hit a particular amount of sales, they can be moved into heavy rotation. Sometimes, the record companies give different versions of videos because of the MTV Standards group. (yes, they do have a standard) Sometimes videos will need to be modified because of drug references, sexual content, prominent logos. They are requested to come in ready to air, so if the music company doesn't make the modifications it can cause loss of record sales, so the company reedits and sends the new version.

Now this also doesn't just go for standards, also keep in mind that MTV spends lots of time and money on research. They provide that research to the music companies and they act accordingly.

I forgot to mention that MTV Networks also tries to accommodate the questionable material by airing it during appropriate times. They did that with Beavis and Butthead, Jackass, and Undressed.

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