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As an ex-smoker:
I think by now everyone has a handle on the fact that smoking is bad for you. I'm all for keeping the tobacco companies from marketing to kids, but at the same time, forcing the tobacco companies to spend their own money on public service announcements that advocate against people purchasing their products is complete bullshit.
And I agree with what's already been said about the Truth ads.
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"We must have waffles. We must all have waffles, forthwith. Oh, we must think.
We must all have waffles and think, each and every one of us to the very best of his ability."
-- Professor Goldthwait Higginson Dorr, Ph.D.
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