Quote:
Originally posted by johnsmith
Will Pixar still be successful? Yes. Will their next non-Disney film gross over $300 million w/o Disney promoting it with all of their merchandising, media outlet partners, and the largest distribution of any entertainment company(not to mention probably the most recognized and respected brand name for family entertainment in the U.S. if not the world)? I seriously doubt it.
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I beg to differ.
the synergy that Disney has isn't just in the ability to distribute but to insert an object into the machine and EVERYTHING gets done on time and coordinated. It's something that even Viacom cannot rival.
Money is in the movies, but merchandising revenue eclipses that at least 5 fold. That's truly where the money is and that's even why Lucas kept such tight controls.
A good example of this is Dreamworks' Shrek. While the movie made a killing in the box office lots of money was left because there wasn't such a huge mechandising push.
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