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I quit a few months ago, and anti smoking ads really don't help keep my mind off of smoking. When I smoked I'd change channels when one came on to avoid be preached to, now I change away to avoid being reminded.
What got me to quit was having a few co-workers quit at the same time. The ads told me nothing about smoking that I didn't already know.
As for them being a waste of money & effort, I don't know, they're not as bad as the anti-drug commercials.
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