Quote:
Wednesday, Mar. 3, 2004 6:26 PM EST
Morris Urges Rove To Go Negative on Kerry
Former Clinton White House political guru Dick Morris is urging his Bush administration counterpart Karl Rove to go negative on presidential rival John Kerry hard and fast.
"Bush needs to come out of the box with negative commercial after negative commercial," he told Fox News Channel's "Hannity & Colmes" Tuesday night, after Kerry's nine state sweep locked up the nomination.
"I ran with Bill Clinton 14 months of $40 million in advertising," Morris recalled. "Bush is gonna run five months of $150 million of advertising. And in eight weeks, John Kerry is going to be a distant shadow of what he is now - if Bush goes negative."
Morris warned that some White House advisors will say that a negative campaign will be demeaning for Bush. And he predicted, "If they win the argument, Bush is gonna lose. But if he goes negative, he'll win."
Turning to the camera, Morris directly addressed Rove.
"Karl, if you're tuning in, don't let them go positive. Everybody now knows all there is to know about George Bush. The game now is to define John Kerry and let 'em have it."
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http://www.newsmax.com/archives/ic/2...3/182908.shtml
You know I think he is correct. We all know GWB by now, love him or hate him, but not many people know Kerry. The left has been running the 'anyone but Bush' campaign since day one, and I think its best to counter with "Kerry? You have GOT to be kidding." Kerry was picked not due to anything great about him, but the fact that he could 'beat Bush', and I think the best way to counter it is show what kind of man Kerry really is.
Its about character stupid
