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pfft...$110,000 is just Joe Sixpack retail. The restaurants, airlines, etc want the publicity; either from the celebrity using their service or the name dropping in gushing or mocking newspaper articles. The jewellry trinkets are useless - diamonds are a scam anyway.
Total writeoff. If I were a celebrity I'd try putting it on eBay, though I'm sure there's some contract clause that prevents that.
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