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Drove my Chevrolet to the levy...

Quote:

GM bans use of 'Chevy' brand name internally
2:39pm EDT
DETROIT, June 10 (Reuters) - General Motors Co [GM.UL] has banned the use of the popular "Chevy" nickname for its flagship Chevrolet brand internally but would more than welcome if a customer calls his or her car "Chevy."
"We love Chevy. In no way are we discouraging customers or fans from using the name," GM said in a statement on Thursday.
The automaker was responding to controversy surrounding an internal memo that urged GM employees to drop the use of Chevy and communicate its best-selling brand only as Chevrolet to maintain the consistency of its branding.
"We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," GM said in a memo to employees on Tuesday.
"When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding," the memo said.
GM on Thursday confirmed the memo and said the action was needed to maintain a consistent brand name for advertising and marketing purposes and to establish a significant presence for Chevrolet in global markets.
But it's OK if you still call your car a Chevy, GM added.
"We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy," GM said.

GM bans use of 'Chevy' brand name internally | Reuters

Well, that's just silly. IS there a brand more recognized by its "nickname" than Chevrolet? I'm hard pressed to think of one.

Besides "Coke," I can't think of any.

I can see where Chevrolet is coming from, but I don't like the idea of having it as a mandate.

I get it. They are trying to encourage their employees, pedal-pushers and PR representatives to state the brand name of their company in a respectable, and correct manner. Now, though, you can replace the 'encourage' (keyword) with the new phrasing of documented precedent of 'force'.

It's like any business. Whatever sounds the most formal and unsilly, that's what you go with; better a 'Bill Gates', than a 'Billy Gates'. I'm thinking it's just paperwork, teleconference, sales-pitching, quarterly-reports-related, but seeing as this is an internal memo to a company I'm not at all invested towards, I don't see the big deal.

But Coca-Cola uses Coke on its product labels (Chevrolet doesn't badge vehicles "Chevy ___" ) and Bill is short for William Gates, no?

Quote:

Originally Posted by Plan9 (Post 2796958)

But Coca-Cola uses Coke on its product labels (Chevrolet doesn't badge vehicles "Chevy ___" ) and Bill is short for William Gates, no?

"Coke" isn't used all that much I thought. The only thing I can think of is "Diet Coke." The labelling/official product names are usually "Coca-Cola," no?

I guess the other thing, too, is they registered "Coke" as a trademark.

Yes, except Diet Coke. Which makes it one of the most ubiquitous soft drinks in the friggin' universe and thus the "Coke" label pretty common.

/Diet Coke boner