Tilted Forum Project Discussion Community - In case of Sith break glass

http://img.photobucket.com/albums/v1...etiq/star1.jpg http://img.photobucket.com/albums/v1...hetiq/wars.jpg

Quote:

The Star Wars ad lit up at night; the day shot is below. (Rolando Pujol)

Kudos to Spike for this incredibly cool bus-shelter ad. The network has installed Stars Wars faux "light sabers" where the ad would normally go, with the promo text at the bottom. We are instructed to "use only in case of Sith." At first, we thought we were seeing the fluorescent lights of an empty ad slot, not a clever ad campaign. We snapped this at West 34th Street and Eighth Avenue Tuesday. We've put in a call to MTV Networks for more details.

Though nobody has been dumb enough to smash the glass and try to grab the pseudo sabers -- yet -- this campaign reminds us of the media kerfuffle that Levis created in 1996. The company sandwiched $50 Dockers pants into bus shelters, and people being people, they proceeded to smash and grab them. Here's a Channel 5 report on that incident, with Rudy Giuliani slamming the campaign and a pre-MTA Elliot Sander, then running the Department of Transportation, promising ad-policy changes.

Find some creative advertisements preferrably ones you've seen and post them here.

Last night on the way home from the NY AutoShow Skogafoss and I went past this advertisement. We thought it was a very creative attention getter.