Levi's Gay Commercial!
 

So I'm sitting here watching Project Runway and I almost choke on my chex mix when I see this on Bravo. I love it! I give Levi major props for producing a commercial showing sexual attraction between two men. I remember seeing the original commercial, which showed a heterosexual couple, and I totally did a double take when I saw this version. I've never seen a commercial during a popular show on a popular network during prime time that showed sexual attraction between two men, let alone from a HUGE brand like Levi. I'm happy :)

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What do you think?

That has more homosexual innuendos than Tom Cruise and Val Kilmer in Top Gun.

Or Tom Cruise and Brad Pitt in Interview with the Vampire.

well...you were watching Project Runway. i doubt you'd see that version during an episode of "How I Met Your Mother" or at half time during the Super Bowl.
i'm actually suprised it took the advertisers this long to target that particular demographic.

Maybe they're not gay.

Maybe they're just in touch with their haircare products.

They recut it. It's cool. I hope he has rent control.

...

I love it, but I just wish they had chosen better models for this. :/

I actually think it's sad that advertising like this is so amazing to us Americans. *sigh* I mean, yeah, it's about time. But still, it's just people. I hate American culture sometimes!

Yeah, and why do they leave angry, woman-beating Iraqis outta these ads?

A chick in a burka could have easily come out of that phone booth to be hit.

...or stoned.

A brilliant piece of advertising.

Now they can get 10's of 1000's of people talking about the 'gay' add, and watching their commercial on youtube for free, all from a cheap spot on BRAVO.

Its a calculated risk.

Levi's wouldn't want to be known as the 'gay' jeans, being gay friendly is great but being identified as what gays wear, not so great. Most normal young heterosexual males don't want to be mistaken for gay because of the clothes they wear. The same reason is why you get the saying 'left is right, right is wrong' for male earrings.

So as long as they get a one time boost in brand name, and it doesn't become synonymous with gay culture, its a win for them.

Now if they put this add on during the SuperBowl, then maybe we are onto something that is not just plane old cynical reality.

Or Tom Cruise walking down the street...

:-) Or maybe Levi is trying to show that their jeans help to make new friends, come on people! Really, who wouldn't want to make some new friends. I, for one, wouldn't mind a new friend popping out of the ground every time I put my pants on, and then maybe get a brewsky, then some hardcore buttse - er, smash bros. playing.
/not gay, but plays gay sometimes

I have always been curious because advertising very, very rarely influences anything I ever buy. Coupons and print ads influence me, but a commercial about Coke over Pepsi doesn't affect my buying habit. Nor will a commercial about Levi's.

How many people does advertising affect? I mean do ads truly affect enough people's buying habits to bring in the millions the companies spend?

When I owned my pizza shop, I advertised in print and I put out some good coupons but the biggest help I ever received was when I put a news release out that the first Tuesday of the month every dollar that came in from orders would go to a revolving charity drive (one month United Way... the next maybe MDA.... etc).

I personally believe if the advertising doesn't pay for itself and more, then pay your workers more because they can probably influence sales just as much as the ads.

Or lower your prices, come out and say
Have a company try that and see how sales increase.

So either straight people are gonna stop buying Levis or gay people will think every guy in a telephone booth is look for some deep dick action.


And I also love the fact they didn't make a whole new commercial. They made that one dude confused.

That part is pretty hilarious, lets hope his new girlfriend is into the whole MMF thing.

If it'd been a "hetero" commercial, they would have held hands or kissed or something. I actually think they're still a bunch of pussies, Bravo or not.

Fail.

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Well, it's not the gayest commercial I've ever seen.

And that would be... ?

Man kiss =D

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Some where quite funny

D&G is currently airing a whole series of gay & lesbian ads for their watches. I really don't get them.









Also, this:

Says you. I'm sure there are a lot of people who think they are completely unaffected by advertising.

Gay is the new black.

Note to self: don't every buy a D&G watch, they are ugly as shit and they put together retarded commercials.

Who uses phone booths anymore?

I'd like to see a menagerie of phone booth inhabitants in that commercial:

An angry bear, a giant squid, a bi-curious llama, a Hassidic Jew, an astronaut, the Pope, a couple of robots, a cloud of insects, mayonnaise, a poodle dog, a school of fish, a hungry lion...

Each time that commercial came on I would be glued to the set wondering what's next.

:lol:

True, very true. Good customer service does go a long way. However, how many people go directly to the manufacturer to purchase their jeans, sodas or frankly most products that exist? Will these advertisements influence me? Probably not, however if I were 13 years old, impressionable and my life was revolving around what is fashionable it is possible.

To be honest I was shocked by that first commercial.

Seriously, since when did V-Neck shirts come back in style?

This thread is so gay.

Actually you could see it during an episode of "How I met your Mother" - Neil Patrick Harris is out of the closet.

Doogie Howser is gay? Go figure.

Also, does anybody find it odd that Ustwo seems to have a whole slew of homoerotic advertisements from around the world at his fingertips? Something you want to tell us, big guy?

Anyway, the primary function of advertising is to increase brand recognition. Nobody seriously believes that wearing Levi's will cause hot women (or men, if that's your bag) to explode up out of the floor, but the ad gets people talking, which means that Levi's is going to be fresh in their minds next time they go to the store. Really, humans are pretty predictable creatures on the whole and nine times out of ten will simply go with what they know.

So, yeah. Judging by this thread, I'd say the gay Levi's ad is working fantastically.

See I don't know, that's why I asked. I just truly am curious how much advertising truly works.

Personally, I'm boring and predictable when it comes to my buying habits.

Diet Pepsi products... usually Diet Pepsi, Mountain Dew, Pepsi One (when I can find it), Dr. Pepper (actually a 7-Up/Dr. Pepper product but distributed in this area by Pepsi). Coke products are always way too carbonated for me.

I use ALL laundry detergent because Lady Sage is allergic to Tide (which was always my choice before marriage).

I like Proctor and Gamble items over Colgate-Palmolive, Dial, SC Johnson, Lever Bros, etc. Crest is my favorite toothpaste, Scope is my favorite mouthwash, etc. But if price is extremely different, I'll buy Pepsodent or Colgate.... I'll buy Listerine (I do appreciate and like their breath strips).

Candy.... I prefer Hershey's chocolate, but every now and then I'll buy Skittles.

I like Dorito's, not fond of Lay's or Ruffles but I like Pringle's (also a P&G brand). I also like Snyder's of Berlin.

The shoes I buy are determined not by the ads but buy price and style, do I like the style..... (I loved Ponys and if I could find them, I would only buy Ponys... but alas, they seem to have vanished so I'm stuck with Reebok/Adidas/USPolo (those are my last 3 buys.... I'm liking Adidas because they seem to last longest and stay the most comfortable longest. Every time I bought Nike they fell apart within 3 months and are too expensive.

Jeans, I like Levi's but find Wrangler cheaper and better fit, but I'll buy Arizona Jean company jeans if I find them. Although Levi's Dockers are the shit for work (have to wear dress pants at work).

Value City offers name brand clothes at discount prices and when I need jeans or tennys, I stop by there first.

Customer service and price go a long way with me. I like Speedway for gas, I find 99% of the time they have friendly people working there and offer the best selections for the best prices..... gas is gas and the prices are pretty much the same at the BP/CircleK/etc in the same neighboring area, but they always have shitty people, they are filthy and they just rape you on the prices of sodas, chips, ciggies, etc.

Customer service also decides what restaurants I go to. Chipotle not only has great food but the best service around here. BW3 although I love their wings (especially the parm-garlic) their service sucks. Applebee's the service sucks, TGIFridays the service is great.

Same with electronics stores.... Best Buy the service is superb, Circuit City never has what I want and always tries to sell me something I don't want.

Lowe's can have 6 workers in my area and when I ask for help not 1 is willing to. I go to Home Depot.... I get waited on, my questions answered and they seem to appreciate my business.

Advertising doesn't affect these opinions I have of these companies.

I prefer Target over Wal*Mart because I know Target has a better rep concerning employees and pay. However, Wal*Mart is closer and more convienent for me, unfortunately.

I like outlet malls, I'll shop around and buy products I like from the manufacturers stores there.

What I'm getting at is I'm cheap and set in my buying habits.

An ad telling me that "Red Lobster brings out the seafood lover in me" may have a nice ring to it, but in the end if the food sucks and service sucks last time or 2 I was there.....I'll let someone else bring the seafood lover out in me.... unless Red Lobster is running the all you can eat shrimp deal.

I don't know, it just seems to me people are usually set in their ways and ads other than getting the product name in the news don't seem to affect much.

A few may.... "Where's the Beef" really built Wendy's up.... but their product and style kept the people coming back.