I think it's like a lot of preferences... a soft rule.
When I was single, I'd be thinking "she looks ok, but... (some physical thing here)".
But that's from a distance. Other factors come in to play once I actually meet somebody. At that point I might be thinking stuff like "She's a pretty blonde but she never smiles", or "She has a beautiful face but she's such an insincere flirt". Or "I can't stand that accent".
So I don't think you're being shallow. As long as you give people somewhat of a chance - and remember that your talking about your preferences rather than an absolute judgement - eg I like dark hair personally, but I wouldn't say that blondes are inferior.
Does that make sense?
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