Simple business decision, that's all. I can understand completely why they would pull out - same thing with MS not developing further versions of IE for Mac. I've only ever used Final Cut Express, but some video-editing-savvy mates of mine tell me that FCP is very good indeed. Brand loyalty would go a long way towards Mac users picking FCP or FCE over Premiere. The market for video editing software is also relatively small too, I'd say (compared to graphic design)
Photoshop is another matter though. Many graphic designers, print designers etc are using Macs.. (ie: % of users on Macs in the design industry would be a lot higher than the % of users on Macs in general business). Case in point, I work for a financial company (wealth management) with at least 1000 employees. We have a contract with IBM to supply PCs and (crap) support - All except for the print design team. Probably 12-15 people on Macs. They spend more on Photoshop / Quark / Acrobat licenses than the rest of the company combined. (also they get all the newest coolest hardware, but that's just me being bitter).
So long Premiere, but PhotoShop is here to stay.
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Grrr... Argh....
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