12-25-2010, 08:45 PM
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#147 (permalink)
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The Reforms
Location: Rarely, if ever, here or there, but always in transition
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A Brief History of Sketchy Santas - How Santa Lost Control of His Branding
“Imagine millions of Justin Biebers carousing in the streets all across the world.
One in every mall. Anyone can be a Bieber. Find a Bieber for your niece’s Quinceañera on Craigslist.
Whether this idea excites or concerns you, I think we can all agree there would be
some awkward embraces, crushed dreams and unfortunate incidents!
And that’s exactly what’s been happening to our favorite American Christmas Superhero
for over a century - Santa has lost control of his ‘personal brand’ because anyone can be him.”
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As human beings, our greatness lies not so much in being able to remake the world (that is the myth of the Atomic Age) as in being able to remake ourselves. —Mohandas K. Gandhi
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