I don't find it creepy or offensive, but it certainly doesn't make me feel special when someone calls me by first name since I go by my middle name (I use my first name on my credit cards, bills, etc.). It simply alerts me to the fact that this person doesn't really know me all that well. When I was a cashier at a grocery store we were asked to do this, but I never did. Between possibility of mispronunciation, people like me who don't use their first name, and the fake feeling of familiarity, it's just a dumb idea, IMO.
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"They say that patriotism is the last refuge to which a scoundrel clings; steal a little and they throw you in jail, steal a lot and they make you king"
Formerly Medusa
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