Skagen Designs makes incredibly durable, yet elegant women's watches. I've had my Skagen for a year and have put it through HELL. It's the ultimate in a basic watch that can handle a beating. It also happens to fit on my wrist, which is somehow incredibly difficult to find. It's been through dives, snorkeling, insane hikes, washing machines & dryers. It has been covered in salt water, stream water, rain, sweat, DEET, sunscreen... Not a hint of rust or wear.
I've never been so happy with a watch.