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I don't know who belongs to the "popular niche," but I suspect their inclusion has little to do with intelligence (no offense meant to intelligence of the alleged members of this hypothetical niche). Intelligence might be one variable, but I suspect that the individual's personality (and their skill at expressing that personality in a somewhat limiting medium) has much more to do with it. I value intelligence as much as the next person, but I certainly don't subject potential friends to an "intelligence test," per se. I care a lot more about whether a person is kind, personable, funny, interesting, shares my interests, etc., than about whether they're smart. I'd much rather hang with someone who's not Mensa material but has interesting opinions and can hold a rational conversation about them than hang with someone who's blisteringly smart and unwilling to yield on their OBVIOUSLY impeccably thought-out opinions. Or dish to my sympathetic friends who give good advice than talk to someone who can spout statistics at me from memory.
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"If ten million people believe a foolish thing, it is still a foolish thing."
- Anatole France
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