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Originally Posted by Halx
My own opinion on the matter is that it's good, cheap marketing. I really have no way to tell if it's working or not. In fact, I don't know if either Barack or Hillary are riding their novelty or their principles. What I do know is that 12 months from now, all of the players are going to have a distinct presence online. What that means is the election may be swayed by the candidate with enough people who think he's "cool" instead of the issues themselves. But that's a maybe. One would like to think that democracy works FOR us rather than against us.
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I agree that the online presence is helpful and most serious candidates will have sites. In my opinion many of those who seek out political information online are usually well read and already have a political stance. I think online info may help more in the primaries than the general.
Once the general election begins though it is much more a popularity contest than a debate on the issues and Obama has a long way to go. At the local county bar the subject of Obama came up in a discussion I overheard and some in the small group thought that he is a terrorist. I know this sounds comical but these people vote.