Apple vs PC Commercials
While I find these commercials quite funny and consider them a brilliant marketing strategy I have to wonder how apple can get away with being so misleading. For example in 1 commercial the PC tapes a camera to his head and said he is getting a camera and the mac says he already has one built in. Many PC laptops already have one built in, it is a matter of personal preference in a PC you have more choices as to what features you want. In another commercial the PC has a medical gown on and says he is getting an upgrade for Vista. He implies that all computers will need an upgrade to run Vista. This obviously isn't true in addition what the commercial fails to mention is when Apple releases a new OS (not an upgrade) they don't support any old hardware.... Furthermore apple implies PC stands for windows which it clearly does not. PC stands for personal computer which can run all kinds of OS's, a couple which I would venture to say are better than OSX and more secure.
So what do you think of this marketing strategy? In many countries this type of advertising is illegal. Do you think Apple is being misleading to its customers?
Last edited by Rekna; 01-30-2007 at 09:24 AM..
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