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A lot of it does end up coming down to two things: brand prefrence or loyalty and a popularity contest. Macs are both pretty and trendy. When you watch TV, and the cool teenager (who is played by a twenty-something) sits down at his or her desk, he or she sits down to type on a Mac. Even on shoes that can't get permission to use Mac, you see a Mac laptop with tape over the Apple insignia. Does that make them any more functional? Not really. Why do I wear a Hugo Boss suit instead of sowing my own clothes?
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