E3 has always been a media-only event. As a reader who hasn't played either, first-hand experiences on how they actually do play is new information. Dozens of new titles released, a slew of previews (certainly more game-oriented then last year) and all that jazz. Maybe you're just getting old? 
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"'There's a tendency among the press to attribute the creation of a game to a single person,' says Warren Spector, creator of Thief and Deus Ex."
-- From an IGN game review.
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