Quote:
Originally posted by Conclamo Ludus
I could be way off though...
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Not way off...
He's also referring to two concepts of:
1) the cinematic society--wherein people are converted into virtual "peeping toms."
2) the circuit of commodities--in this case, our eyeballs complete the circuit. He isn't claiming, for example, that the Matrix engendered the fads of trench coats and sunglasses--but it does solidify and reinvigorate them.
Traditionally the movie ticket, popcorn, and Powerade were the commodities. Now, however, _we_ become the commodities.