a bit of info for you all - I've been playing the beta since OCtober. It's a great game, even for someone like me who doesn't get very much (if any) playtime in. As far as I know, it will be $15 a month.
HOWEVER, this is done by Turbine, so that $15 is not going to waste. Unlike all the other companies, you get most of your content on a monthly basis in Turbine games. Take Asheron's Call - there's been 6 Years worth of monthly patches (Save near the end when they tried to make their second expansion pack they had a 5 month gap of no updates) in which a LOT of content was added.
The devs have stated that the patch I was playing on at the end of beta was the retail version, or close to it. All other dev time spent since then (this was early feb, the 2nd maybe when they finalized the last patch) has been spent on new content.
It is very definately campaign based, but it is in no means static.
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