To me, professionalism is a balance of your customer or support base, and your employee base.
If you happen to work in an office that doesn't accept anything less than 100% strict adherence to work ethic, maturity- in effect, a have-fun-on-your-own-time type of place, then that is being professional in that environment.
If, however, you work for a place where they realize the best workers are stress-free workers, and allow the prevailing comradery to turn into the occasional NERF toss and assorted wacky antics, professionalism is just getting the job done, and giving that truly "professional" appearance to the top brass, and to your customers.
At my job with the cell phone store, we goofed around a LOT- but when there were no customers. We threw stuff around, played cards, did all sorts of wacky shit... but when a customer walked through the door, we were proper gentlemen and ladies and as professional as you could ask for- and that, to me, is what counts.
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