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Originally Posted by Sho Nuff
Many, many thanks for that link.
I admit, that one pushes the limits. It definitely objectifies women, but I dont see the degradation. Why is an appreciation for the female body and acting out a fantasy the lowest common denominator?
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The main problem with that commercial is that it was obviously against the character's will and she seemed embarressed distressed by it - it made me feel very uncomfortable. The degredation is that control over her clothing and basically her body was taken away from her and in no way is that an acceptable portrayal of anyone, man or woman. I had a similar problem with the beer advert that had a woman controlling what her boyfriend did with by dripping beer everywhere.
It becomes a lot more disturbing when you consider that there are men that think they do have a right to invade a woman's personal space whenever they choose. This sort of advert is prompted by the exact same mentality that allows certain men to think they have to right to make sexual comments to a woman that they don't know.