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i don't own any sunbeam products, so i'm not sure i can help. i can tell you that i'm not personally opposed to them.
as far as appealing to someone like me, who doesn't own a sunbeam product, would be to have a consistent look- if the waffle iron comes in chrome finish, then the blender should, and so should a microwave, as well as the toaster.
and of course price point is key- i would expect to pay a little more for a toaster in chrome, than the identical toaster in say black plastic. of course the price shouldn't be considerably more than the identical toaster in a different trim, and i would expect it to be roughly on par with it's competitors.
packaging usually isn't an issue with cooking products, for me at least. stores generally have a floor/shelf model out. as long as it's attractive and gets the job done.
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An individual who breaks a law that conscience tells him is unjust, and who willingly accepts the penalty of inprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for the law. - Martin Luther King, Jr.
The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses. - Malcolm X
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