Apparently it didn't work during the election.
Study Shows U.S. Election Coverage Harder on Bush (link found on Fark)
Quote:
By Claudia Parsons | March 14, 2005
NEW YORK (Reuters) - U.S. media coverage of last year's election was three times more likely to be negative toward President Bush than Democratic challenger John Kerry, according to a study released Monday.
The annual report by a press watchdog that is affiliated with Columbia University Graduate School of Journalism said that 36 percent of stories about Bush were negative compared to 12 percent about Kerry, a Massachusetts senator.
Only 20 percent were positive toward Bush compared to 30 percent of stories about Kerry that were positive, according to the report by the Project for Excellence in Journalism.
Study Shows U.S. Election Coverage Harder on Bush
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