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Here's my analogy of Mac/PC people:
PC enthusiasts are like Camaro/Mustang guys. The underpinnings are often low-tech, the cars are generally considered rather unattractive, but given the proper modifications they can blow the doors off most other cars out there. And such mods are popular, cheap, and pretty easy to implement. They tend to not care as much as how their cars look, in fact some of them are proud of tearing up the streets in some 15 year old primer-covered monstrosity. Given a $3000 budget, they'd most lilkely spend it on a supercharger.
Mac enthusiasts come across as the Honda-driving ricer types. They brag that their cars are more modern, reliable, and make all their power through superior technology. It doesn't matter that they're only putting out 130hp, the point is it's accomplished with the help of variable valve timing and such. And that's beside the point anyway, because they're primarily concerned with how cool it looks, which they try to accomplish through things like neon underbody lights, giant wings, stickers all over the place, etc. Superficial appearance far more important than how fast it'll go--they'd spend $3000 on a body kit to make their '92 Civic look like a Supra.
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