Buying Tires
 

It's time to me to get new tires for my Focus and I'm looking for advice.

I don't have any brand loyalties and beyond getting the sizing and specs right to match the vehicle, what other considerations should I take? When the salesguy pitches the latest hyper-ultimate-uber-super technology, how do I know it's worth it? Why shouldn't I just take what he has on special at the moment?

I've found the best cheap tires...sorry...tyres are Falken's,sold by Tire Rack and others.
of course if money is no object,Yokahamma,Pirelli,....xoxoxoo