Beer gets no respect at all I tell ya...

[maleficent]

Apple surpasses beer on college campuses

SAN JOSE, California (AP) -- College life is not just about drinking beer.

In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, New Jersey-based Student Monitor.

Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" -- more than any other item in a list that also included text messaging, bar hopping and downloading music.

In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities.

This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in."

The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 -- by the Internet, said Eric Weil, a managing partner at Student Monitor.

Though beer might soon regain its No. 1 spot, as it quickly did a decade ago, the iPod's popularity is still "a remarkable sign," Weil said. "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses."

Student Monitor conducted the survey the week of March 6, interviewing full-time undergraduate students at 100 U.S. colleges. The margin of error is plus or minus 2.3 percentage points.

Boy the times they are a changin'... So Ipods are more important that beer on college campuses... I really gotta wonder about the priorities of today's young people (insert sarcastic smile here... ) What I find truly fascinating in a sick sort of way, because i just don't get the phenomenom behind it - is that Facebook is tied for second -- with beer?? Poor beer, it just gets no respect...

[shalafi]

maybe they get drunk and play on facebook while listening to their ipods

[maleficent]

Originally Posted by shalafi

maybe they get drunk and play on facebook while listening to their ipods

ah so it's drunkeness that makes facebook interesting - it's starting to make sense now

[Lady Sage]

Perhaps it is like milk and cookies or peanutbutter and jelly? Kids today are complaining about how BORING life is... perhaps just getting drunk and acting like a fool is no longer good enough so they need help? Hehe.

[shalafi]

pb&j boring?????? i friggin love pb&j!

[CSflim]

I wouldn't take this at face value...I mean is breathing "in"?, is eating "in"? I think that beer is so ubiquitious, that it doesn't even get percieved as being "in".

Try this poll question:
Choose:
1. Go through the rest of college life without iPods.
2. Go through the rest of college life without beer.

[krwlz]

As a college student, I will never give up my beer! Sure, music is great, but a 30 rack costs 15 bucks, and an iPod 200... I can drink a lot of beer for 200 bucks.

[MySexyAssJ]

wow.. that's crazy!
i suppose people finally got their priorities straight?
whatever it is.. i'd choose beer over all that stuff!