Leto

Rogers gets in bed with Swiss Chalet
By Greg David

2011-02-24

All-chicken channel launches Feb. 28 in Canada


Clearly, Rogers and Swiss Chalet believe we will watch anything on television. How else to explain the two titans teaming up for a channel devoted solely to broadcasting chickens cooking on a rotisserie?

The Hollywood Reporter says that’s exactly what Canadians will see when they tune in to the aptly-named Rotisserie Channel, to be found on Rogers cable on 208; the roasting begins Monday, Feb. 28.

Rogers and Swiss Chalet signed this unholy alliance as part of a 13-week product placement deal that will include TV and online ads that will tie in with the channel, as well as a promotion for it on Rogers’ default guide channel, which appears when subscribers turn on their sets.

“It will look exactly like [the Fireplace channel], except that it will be (two) rows of rotisserie chicken cooking in the oven,” says Carlos Moreno, executive vice-president and creative director at BBDO Toronto, the agency responsible for the campaign, to The Globe and Mail.

“This is the first thing of this kind that we’ve done,” Rogers spokesperson Kathy Murphy adds.

Similar to the other channels Rogers offers to subscribers, which feature ambient stuff like the obviously-titled Aquarium Channel, Sunset Channel, Cottage Channel and Fireplace Channel, this is Rogers’ first foray into having an advertiser pay for an entire channel’s content.

If successful, can we expect the Pot Boiling Channel, brought to you by Calphalon?

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http://dune.wikia.com/wiki/Leto_Atreides_I

Baraka_Guru

This is frigging amazing!

It's too bad I don't have a digital box!

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Charlatan

Pure genius.

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