Chinatown hustler
 

I forgot I gave a cursory glance above as to the individual stage names of the trio, but here's one more in-depth
(the linked article, I mean; below is just another cursory glance, but with indentifiers):

http://img20.imageshack.us/img20/3572/msgleather430.jpg
The MSG Story (left to right: The Hunan Bomb, Hong Kong Fever, Down Lo-Mein)

+ bonus(es)

http://img517.imageshack.us/img517/213/billiedwang.jpg
Billie D. Wang, Guitarist

http://img243.imageshack.us/img243/59/noodleso.jpg
Noodles, on Drums

Read more about the group on their official webpage.

Seriously? If this song and video are an accurate representation of the group, it's just another lame gangsta rap group. This is "revolutionary"? This "challenges racism"? I don't think so.

Oh, you're just saying that because they're way better than your favourite Asian American rap artists.

True, true.

It all seems pretty tongue-in-cheek to me. I don't think they're taking themselves too seriously, hence the Asian American Beastie Boys title.

I think there is two kinds of run-around humor, here, maybe even three, but a better way to describe it is, as Manic_Skafe stated above, a tongue-in-cheek sort of band, and a unique way to promote themselves to their targeted community, via humor. I don't think anyone takes Eminem seriously, even when he debuted, because of the way he structured his particular brand of music, so I liken it sort of to that. Plus, this is only one part of the reason why I respect and love Del Tha Funkee Homosapien so much, in that he is able to very intuitively blend in humorous aspects and themes to his music, yet it still has a message to convey deeper than what is at play on the surface.

To be honest, the first two times I watched the video, I thought it was a really good practical "internet" joke, but then I started to delve deeper into the lyrics of the content, and while humorous, it is definitely very well-produced. Only after the fact did I learn this was a real band, which probably only takes itself as seriously as its audience would have it.

Sorry, I took the press release at face value.

It's no problem. I did, too, kinda.

But, then, I remembered that I didn't even take the music video at first, as a serious thing, so when I found out this was an actual band, and that they had an actual publication (this is still debatable) give it a positive, even life-affirming, review and "thumbs-up" for existing, it seemed like a good way to tie it all into this bigger-than-seems-possible, tongue-in-cheek marketing machine that these guys have developed.

It's really quite ingenious. You have no idea whether this is a real thing or not, but after pondering for it after a while, you don't care, just so long as this righteous, somehow racist-wall-breaking music doesn't stop getting any less awesome.