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Old 09-05-2008, 10:56 AM   #1 (permalink)
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It's a Commercial About Nothing


This is the first ad for Microsoft featuring Bill Gates and Jerry Sienfeld. They're intended to be Microsoft's answer to the smug Apple "I'm a Mac" adds, but quite frankly this commercial makes no sense.
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Old 09-05-2008, 11:01 AM   #2 (permalink)
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I saw it yesterday on TV and didn't know what the fuck the message was. If that's their retaliation, it failed.
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Old 09-05-2008, 11:01 AM   #3 (permalink)
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Is it passe to say "the cake is a lie"?

And I agree, it looked like a long chunk of wasted time to me.
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Old 09-05-2008, 11:44 AM   #4 (permalink)
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Is it passe to say "the cake is a lie"?

And I agree, it looked like a long chunk of wasted time to me.
And yet, it gets posted here at TFP. And several other forums as well. It works, if only for that reason, alone.
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Old 09-05-2008, 11:52 AM   #5 (permalink)
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I think the message is obvious.. In the future, PCs will be edible.
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Old 09-05-2008, 12:21 PM   #6 (permalink)
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mmmmmmmm yummy. Edible. I think Mr. Gates wanted an excuse to be in a commercial with Sienfeld. This is the result.
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Old 09-05-2008, 12:26 PM   #7 (permalink)
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video is no longer available
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Old 09-05-2008, 12:56 PM   #8 (permalink)
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I saw it last night, too. Like Craven said, it gets people talking. That's all it needs to do.
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Old 09-05-2008, 02:13 PM   #9 (permalink)
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who got paid how much for this crap ?

xoxoxoo
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Old 09-05-2008, 05:25 PM   #10 (permalink)
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Quote:
Originally Posted by Craven Morehead View Post
And yet, it gets posted here at TFP. And several other forums as well. It works, if only for that reason, alone.
Well, does Microsoft require mindshare? I don't think so. They require "cool". I don't believe that they achieved it with this ad.

I've searched around, and finally found a positive review of the ad: Today @ PC World Talk Nerdy To Me: Seinfeld + Gates = Underrated?. After reading that review... well, I'm just as lost as before.
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Last edited by Redlemon; 09-05-2008 at 05:43 PM..
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Old 09-05-2008, 06:25 PM   #11 (permalink)
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who got paid how much for this crap ?

xoxoxoo
Seinfeld got paid. It's a $300 million commercial campaign. Yeah....
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Old 09-05-2008, 06:52 PM   #12 (permalink)
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Meh.

I mean, if it were anybody else besides Bill Gates, I could see it working. But the simple fact that Gates isn't an actor, let alone a comedian.

Plus, it's not advertising anything, just M$. Unlike the "I'm A Mac, I'm A PC" commercials, which actually, you know, sell stuff, these just say "Hey look, we have Seinfeld."
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Last edited by sadistikdreams; 09-05-2008 at 06:56 PM..
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Old 09-05-2008, 07:02 PM   #13 (permalink)
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it makes almost as much sense as Larry David's squeaky shoes.
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Old 09-05-2008, 07:23 PM   #14 (permalink)
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its the anti-advertising ad. it's mildly amusing. I suspect Microsoft's idea here is to go (or appear to go) in the opposite direction of their perceived "hardcore world domination" business model.

I kinda doubt it'll be very effective.
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Old 09-05-2008, 07:23 PM   #15 (permalink)
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I'm guessing this is a series.

Seinfeld was a series, right?

We'll have to see. There's no way they paid $300 million for this one clip. Is there?

Microsoft is taking a risk and is trying to go viral. It can appeal to a wide audience at the same time. If it pans out well, it just might pay off.

I'm not disappointed in it yet. I'm intrigued.
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