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Not trying to play the devils advocate but isn't the ad doing EXACTLY what it's supposed to in that EVERYONE on here is talking about it? How many people today have thought about and had a discussion on 'ABC building', or 'Green trees anonymous'? Probably noone. Yes i've seen the ad now and it is quite different. But in my opinion the fact that 'QUIZNOS' is on peoples minds has got to be the whole intention from them!
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