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I don't know if I'd call it anti-consumerism, because it is just explotation of the consumer...it does not stifle the consumer's throw-away culture or hurt the economy that has built up around it.
It is, however, a brilliant piece of marketing that is making the companies billions in revenue by being able to sell the very same product for different amounts in different areas of the world.
Same thing happens with textbooks... In the US, students pay double what european students pay.
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"I can't understand why people are frightened of new ideas. I'm frightened of the old ones." -- John Cage (1912 - 1992)
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