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the basic idea behind the commercial and the so-called "deception" serves to fool the buyer into beleiving that there was an extensive study done that showed that product A perfomed leaps and bounds higher than products B through F.
like you said, people will beleive pretty much anything their television tells them, so it's a brilliant marketing strategy.
the questions that needs to be answered is this: regardless of who paid the bill, was the test performed as a fair and impartial comparison? if so, then good for mitsu, their product came out on top. if the study was perfomred witha bias toward a particular product, then it becomes false advertising, and that is an issue worth pursuing.
if the full findings of this study can be found and analized, then it'd be an interesting excercise.
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My country is the world, and my religion is to do good.
- Thomas Paine
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