commoditizing air travel is a big deal. Keeping people productive during long flights is also a big deal. Business people need to be productive from the time they hit the ground, and so sleeping and working on the plane is truly important to those types.
Ships have been sailing along those lines for many years, where it's boarding takes a long time to get all those people on and off. But they account for it by having long times that people can plane and deplane (i hate those made up words)
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