If you want people to care more about voting, you need to make sure their vote actually means something. What this country needs is Instant Runoff Voting:
Quote:
What is instant runoff voting? Instant runoff voting is a method of electing a single winner. It provides an alternative to plurality and runoff elections. In a plurality election, the highest vote getter wins even if s/he receives less than 50% of the vote. In a runoff election, two candidates advance to a runoff if no candidate receives more than 50% in the first round.
How does it work? Voters rank candidates in order of choice: 1, 2, 3 and so on. It takes a majority to win. If anyone receives a majority of the first choice votes, that candidate is elected. If not, the last place candidate is defeated, just as in a runoff election, and all ballots are counted again, but this time each ballot cast for the defeated candidate counts for the next choice candidate listed on the ballot. The process of eliminating the last place candidate and recounting the ballots continues until one candidate receives a majority of the vote. With modern voting equipment, all of the counting and recounting takes place rapidly and automatically.
IRV acts like a series of runoff elections in which one candidate is eliminated each election. Each time a candidate is eliminated, all voters get to choose among the remaining candidates. This continues until one candidate receives a majority of the vote.
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http://www.fairvote.org/irv/faq.htm
Nothing will ever change if the people aren't made aware of better solutions. If you think Instant Runoff Voting is a good idea,
write your representatives.