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Personally...if I was Vlasic...I would realize the impact to my overall business,
and discontinue the gallon jug.
You have a choice...sell the smaller jars, make your profit by volume over the year.
No need to give it all away at once.
When it comes to pickles...Vlasic is the Wal-Mart of this industry.
They've got the name, and the consumers want it.
They need to start playing hardball with Wal-Mart...or even refuse to sell to them.
Believe me, people will buy Vlasic pickles at the Grocery store,
instead of any generic brand that Wal-Mart might come up with.
One thing I found out about business, when I owned my own,
even the most sweet little old lady will try to take you for everything she can get.
Both the companies & the consumers are ruthless.
You set the rules, they have to figure out if they will play by them.
If they won't, then you need to come up with a new set of rules that will make you profit.
It's the name of the game, it's been going on for years.
BTW...sooner or later...the Feds will get involved.
You don't play around with this much money,
and the government doesn't stick their nose in it.
There just has to be enough attention made to it,
and then they will get their "attention".
But it takes some time...and a lot of momentum.
The oil industry
The train companies
The telephone company
Microsoft
etc, etc, etc.
Sooner or later, they become a target when they get big enough.
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