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I'm going to step in here and say "So what?"
You don't like advertisements? So don't go to movies!
Don't get me wrong. I don't particularly like them myself, but come on! What do you expect?
Welcome to living in a capitalist society.
Advertisements are here to stay and saying that theatres or agencies are "taking advantage of [us]" is like saying that TV companies are taking advantage of you, or billboard companies are taking advantage of you, or large sports sponsorship companies are taking advantage of you....
No one makes you go to the movie theatre. If you don't like the adverts, either pay for cable or rent the movie out on DVD. You are paying for the privilage of seeing the movie early.
And, for the record, theaters DO make money from the adverts. Thinking otherwise is naivety.
Mr Mephisto
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