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as for the movie guys, it does have an impact on them indirectly. if the movie makes less money, then the studio has less money. if the studio has less money, it can finance fewer or only cheaper films. the less money spent on films, the less they pay the crew or fewer they hire.
on principle i agree w/all of you. its pretty much sappy advertising to appeal to the hearts, not the minds, of moviegoers. what i find a bit ironic is that i am sitting there, watching their ad as a somewhat captive audience member, after paying 7-8 dollars to get in the place! after all that, those ads are usually the last in a string of 3-4 we're forced to endure if we get to the movie by its posted time. that irks me.
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If you will not fight when your victory will be sure and not too costly, you may come to the moment when you will have to fight with all the odds against you and only a precarious chance for survival. There may even be a worse case. You may have to fight when there is no hope of victory, because it is better to perish than to live as slaves.
~ Winston Churchill
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